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level 1

  • Find and gather sales vehicles for showroom display and delivery

  • Ensure cleanliness of showroom floor and all sales lots

  • Maintain and organize sales inventory, keys and owner's manuals

  • Learn and utilize web-based platform (DMS) to properly stock vehicles into our inventory

  • Carefully move our BMWs with confidence and ease

  • Always utilize safe driving habits on and off-site

level 2

  • All of the GENIUS I responsibilities plus...

  • Create a welcome atmosphere for all customers and employees

  • Complete all online BMW genius trainings as required

  • Utilize NEXTUP machine to alert client advisors with incoming appointments

  • Assist with answering any customer questions or concerns on sales floor

  • Engage with customers to initiate the needs assessment

  • Follow-up with customers in a reasonable time-frame

  • Prepare to get certified as a BMW Product Genius by completing ALL online, on and off-site BMW NA trainings

level 3

  • All of the Genius I & II responsibilities plus...

  • Schedule sales appointments using web-based platform Dealersocket

  • Assist customers with their ongoing search of their dream car

  • Share and explain all BMW product knowledge before, during and after the purchase

  • Deliver the customers’ new BMW, help set up all of the technology and initiate the Encore appointment

  • Ensure the best experience throughout the Encore appointment by answering all questions and following-up as needed

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