BMW GENIUS PROGRAM
level 1
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Find and gather sales vehicles for showroom display and delivery
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Ensure cleanliness of showroom floor and all sales lots
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Maintain and organize sales inventory, keys and owner's manuals
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Learn and utilize web-based platform (DMS) to properly stock vehicles into our inventory
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Carefully move our BMWs with confidence and ease
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Always utilize safe driving habits on and off-site
level 2
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All of the GENIUS I responsibilities plus...
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Create a welcome atmosphere for all customers and employees
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Complete all online BMW genius trainings as required
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Utilize NEXTUP machine to alert client advisors with incoming appointments
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Assist with answering any customer questions or concerns on sales floor
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Engage with customers to initiate the needs assessment
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Follow-up with customers in a reasonable time-frame
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Prepare to get certified as a BMW Product Genius by completing ALL online, on and off-site BMW NA trainings
level 3
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All of the Genius I & II responsibilities plus...
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Schedule sales appointments using web-based platform Dealersocket
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Assist customers with their ongoing search of their dream car
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Share and explain all BMW product knowledge before, during and after the purchase
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Deliver the customers’ new BMW, help set up all of the technology and initiate the Encore appointment
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Ensure the best experience throughout the Encore appointment by answering all questions and following-up as needed